November 08, 2003


McDonald's is upset that the latest editon of the Merriam-Webster's Collegiate Dictionary has included the word "McJob," defined as "low paying and dead-end work."

According to an AP news story "In an open letter to Merriam-Webster, McDonald's CEO Jim Cantalupo said the term is 'an inaccurate description of restaurant employment' and 'a slap in the face to the 12 million men and women' who work in the restaurant industry." Apparently McDonald's is under the impression that compilers of dictionaries just invent words and invent definitions to go along with them. If they want to know why such a word has come about, perhaps they need to look in a giant corporate mirror.

In other McNews, the company is set to report Y3.7 billion year-end losses in Japan. A price war, the introduction of a new menu, and lots of marketing gimmicks have not been enough. According to the company executive who had been brought in to improve the company's fortunes, “Somehow, someway, customers are not as satisfied with McDonald’s as they used to be.”

I'm afraid I have as much McSympathy for the world's largest restaurant chain as they have beef in their burgers.

Posted by david at November 8, 2003 05:20 PM | TrackBack